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2020.08
Binden 品牌形象設計

賓登是一家技術娴熟的公司,提供創新的小工具和電子産品,簡化我們的生活。但它們不僅僅是另一家小工具店。他們緻力于幫助每個客戶了解他們正在購買的産品,并對他們進行教育,以便他們能夠做出最佳選擇。在設計品牌的時候,我們希望傳達一種友好的感覺,同時又能擁抱電子産品的世界。

這個标志的靈感來源于電路闆上兩個小寫字母b的痕迹。為了使品牌更具親和力,我們創建了一組圖标,以便用戶更好地了解他們正在購買的産品。

将員工社區命名為Bineros,它來自于品牌本身。我們給它們命名是為了在店内營造一種社區感,讓顧客在向Bineros詢問任何有關産品的信息時都感到自在。總的來說,我們設計了一個完整的品牌,準确的設計和友好的信息讓每個人都感到受歡迎。


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Binden is a tech-savvy company that offers innovative gadgets and electronics that simplify our lives. But they're not just another gadget shop. They are committed to helping each customer understand the products they are buying and educating them so they can make the best choice. When designing the brand we wanted to convey a friendly feeling while still embracing the gadget world. 

The logo is inspired by the traces on a circuit board that make up two lowercase b's. To make the brand more approachable we created a set of icons so users can better understand the products they are buying. 
We named the community of employees Bineros, which comes from the brand name itself. We named them to create a sense of community within the shop where customers feel comfortable asking the Bineros anything about any product. Overall, we designed a brand complete with an accurate design and friendly messaging that makes everyone feel welcome. 



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